Anti-consumerism begun to appear with the saturation of the market and the big pressure that consumers have on their shoulders to constantly keep shopping. Consumers -no matter what is their social class- start to be irritated and uncomfortable about all the different and constantly changing packaging. Therefore, and mainly and in North America, this notion of anti-consumerism has become one of the most important cultural forces across every social and demographic class. For that purpose, several books were published to criticize consumerism, and once again we must say that the market responded effectively to the consumer when it came to anti-consumerism product, which is contradictory of the concept means. But still if we all hate consumerism, why can’t we stop shopping?
2 commentaires:
who says that "we" "all" hate consumerism?? people like to consume, to try new things and this is natural. it is true that anti consumerism emerged with the multiplication of malls and all the ways that attract people to consume. but, still consumerism also increased.
Consumerism is the result of an economically healthy society. It means that the population has purchasing power. However, consumerism can lead to large debts because a lot of households do not hesitate to have morgages for consumption. Therefore, anti-consumerism is present to counterbalance the negative effects of consumerism. Certain consumer associations are good at protecting the consumers towards ad manipulation, and other capitalistic corporate strategies.
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