According to Wikipedia, Adbusters Media Foundation is a not-for-profit, anti-consumerist organization founded in 1989 by Kalle Lasn and Bill Schmalz in Vancouver, British Columbia, Canada. The main objective of the ad-buster or the anti consumerism movement was to slow down the rapid expansion of the consumption. As a strategy to reach their objective, the anti-consumerism movement under estimate the value of the service that offered or the product sold during the consumption.
The culture jammers association often use different theories and processes such as, commoditi fetishism, Appellation, Self reflection and of course these are all used based on the Marxsist Theory which was the foundation of this movement.
Even if that consumerism has ensured a great quality of life and better opportunities for all, it seems that for anti consumerists , capitalism and consumerism are the worst thing that happened to human kind, and because of which we are not really living out lives.
Anti consumerists are against all brands and all the mega trends that the capitalistic era has offered us. the question is could we really live without consuming? could we really live our lives like if we are not part of the consumer society?
Aucun commentaire:
Enregistrer un commentaire